A recent study* interviewed 400 business leaders to talk about Purpose. There are many interesting insights and key take-aways from this survey and I will share more of my thoughts during the coming weeks.
First out, I want to reflect on the fact that 43 percent of the business leaders said that their company sees the organizational purpose mainly as a marketing and brand play.
It’s quite worrisome that almost half of the interviewed leaders don’t understand nor see the importance of an organizational purpose.
When companies don’t act in line with their purpose (what they say in public don’t match with how they act) they face both risks and costs when loosing brand trust, face increased legal actions and employees starting to look for jobs elsewhere – where they can be proud of their employer.
I often talk about the success that a well-established purpose leads to when doing it right and for the correct reasons, but it is as important to talk about the risks you face when doing it for the wrong reasons.
What other risks are companies facing when not taking Organizational Purpose seriously?
Read the whole report here:
Study by WE Forum
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